Interspire Big Response

Interspire has been an industry leader of knowledge management and email marketing since 2003. It has served over 40,000 companies, including the likes of Shell, Dell Computers, Intel and General Electric. Even with such large clients though, Interspire still has a strong focus on customer service.

Interspire Big Response allows for easy creation of html based marketing emails with precise statistic tracking. The software allows you to import existing webpage elements and templates to present a uniform style for your company. The built-in WYSIWYG editor allows for easy editing for the novice and HTML editing for advanced users. The software will even help you make your email campaign more successful by checking for compatibility with popular email services, spam keyword and delivery scheduling.

But the service doesn't stop once the email is sent. Unlike other services that are just sent and forgotten, Big Response offers you detailed statistics of your marketing campaign. It allows you to see exactly who has been reading your emails, which links have been clicked on and how many people are unsubscribing from your mailing lists. One exciting feature is the tracking of "Forward to a Friend," which allows you to keep track of how much virtual word of mouth your newest campaign is generating. If you're a fan of Google Analytics tracking, worry not! Interspire Big Response autoresponder software offers Google Analytics integration with the use of tracking codes, number of visits, goals and e-commerce conversions.

One of the best things about Interspire Big Response marketing software is that you can get access to these "big company" features on even a "small company" budget. Where as competitors such as Bronto start out at hundreds a month, you can get all these features for your business for a small budget a month with Interspire Big Response.

So if you need email marketing tailored to your company's size, the Interspire Big Response autoresponder will have a package for what you need.

Author: K. Garey, Autoresponder Software Reviews